Grapur — the low-alcohol wine line by Mack & Schühle Italia — has earned a bronze award in the Sustainable Design category.
This recognition, following its success at the 2025 Red Dot Awards, reaffirms a clear vision: bringing together sustainability, innovation, and environmental responsibility.
A sustainable packaging that redefines the way we think about wine
Grapur wins bronze at the 2025 Pentawards, the world’s leading competition for packaging design, in the Sustainable Design category.
With Grapur — the sustainable, low-alcohol wine from Mack & Schühle Italia — design becomes a way to inspire mindful drinking.
Every detail of the packaging is designed to lower its environmental impact and express a genuine vision of sustainability.
- An ultra-light “Bordolese AIR” bottle by Verallia, weighing just 300 g, designed to reduce emissions throughout its entire lifecycle.
- “Nomacorc Ocean” closures by Vinventions and “Ocean Action” labels by UPM Adhesive Materials — both made from recycled plastic recovered from coastal areas.
- Elegant finishes by Luxoro that enhance the design’s aesthetic value while maintaining an eco-responsible approach.
- Outer packaging by Ondulkart, made from recycled cardboard and printed with water-based sustainable inks.
A true team effort between Mack & Schühle Italia and some of the most forward-thinking companies in sustainable packaging.
The 2025 Pentawards recognition
The Pentawards — widely regarded as the world’s most prestigious prize in packaging design — celebrate the most creative and responsible projects from over 60 countries each year.
Winning bronze in the Sustainable Design category means becoming part of a truly global community devoted to creative excellence.
“In such a highly selective competition, only projects that combine consistency, vision, and real impact stand out,” explains Francesco Airenti, Marketing Advisor at Mack & Schühle Italia.
“Today, design can’t be limited to aesthetics — it must embody action, awareness, and engagement. This award proves that when a project is authentic, the future recognizes it.”
Grapur: organic, vegan, and naturally lighter
Behind the design lies a wine that speaks to a new generation of drinkers: organic, vegan, and just 9% alcohol.
At only 54 Kcal per 100 ml, Grapur delivers a lighter, more genuine experience — made for those who value balance over excess.
A project that shows how innovation, taste, and sustainability can coexist in genuine harmony — paving the way for a new generation of conscious wines.
Through Grapur, Mack & Schühle Italia sends a clear message: the future of wine is conscious, responsible, and accessible — a story that can also be told through design that makes a difference.
The partners behind Grapur
Grapur’s recognition stems from a network of partners who share the same values: innovation, environmental responsibility, and conscious design.
Each company involved contributes its unique expertise, making Grapur’s packaging a true example of sustainability applied to the world of wine.
Luxoro: the sustainable elegance of design
As the exclusive Italian partner of the international KURZ Group, Luxoro is a leading name in hot, cold, and digital transfer decoration technologies.
With a forward-thinking approach, the company brings together creativity, technical excellence, and environmental respect in every project.
Luxoro uses certified materials, recyclable and compostable finishes, and 100% renewable energy, while supporting initiatives such as the recovery of used polyester carriers — proving that true beauty can also be sustainable.
Ondulkart: 55 years of expertise in eco-friendly packaging
Ondulkart is a family-run company that has managed to innovate while staying true to its core values.
Specializing in corrugated and solid board packaging, it creates tailor-made solutions using recyclable materials and low-impact production processes.
With state-of-the-art facilities and a highly skilled team, Ondulkart combines craftsmanship, technology, and sustainability to meet the needs of an increasingly eco-conscious market.
UPM Adhesive Materials: innovative and responsible labels
Part of the UPM Group, UPM Adhesive Materials provides high-quality self-adhesive papers and films — including label materials, visual communication solutions, and removable products — and stands out for its ongoing commitment to sustainable innovation and the development of recyclable, low-emission materials.
Verallia: vetro leggero e sostenibile
As Europe’s leading and the world’s third-largest glass packaging producer, Verallia is on a mission to make glass the most sustainable packaging material on the planet.
With 11,000 employees, 35 plants in 12 countries, and more than 16 billion bottles produced each year, the company leads a globally recognized environmental strategy.
Its Ecovadis Platinum Medal and its goal to cut CO₂ emissions by 46% by 2030 reaffirm a genuine commitment to the principles of the Paris Agreement.
Vinventions: closures made from recycled plastic
Vinventions supplies the Nomacorc Ocean closures, made from recycled plastic recovered from coastal regions.
The company is the world’s largest provider of closure solutions for wine, spirits, and olive oil, with over 650 employees and production sites across Europe, the Americas, Africa, and Asia.
Driven by innovation, sustainability, and customer focus, Vinventions creates closures designed to protect both the quality of the wine and the future of the planet.
An ecosystem of innovation
United by a shared vision of innovation and responsibility, Luxoro, Ondulkart, UPM Adhesive Materials, Verallia, and Vinventions make Grapur more than just a wine — a project where aesthetics, ethics, and sustainability come together in perfect balance.
Discover Grapur
Explore our exclusive collection of organic and vegan wines, crafted from grapes grown using sustainable farming practices. Each bottle delivers an authentic, natural experience brimming with flavor.
