Grapur continues to stand out as a symbol of responsible innovation: the project by Mack & Schühle Italia has been honored with the prestigious Red Dot: Best of the Best 2025 award in the Packaging Design category.
A recognition that celebrates a clear and consistent vision — where wine becomes a messenger of a more conscious future.
A sustainable pack that embodies an idea of taste and respect
The recognition came thanks to a strong concept: a sustainable packaging with a contemporary, functional design that respects the earth and reduces carbon emissions throughout the entire supply chain.
A further proof that Grapur is not just another wine, but a project that combines contemporary winemaking, emotional storytelling, and environmental awareness.
A product that stands as a contemporary icon of values, style, and innovation.
Words from the Red Dot jury
The Red Dot Award jury highlighted the perfect harmony between aesthetics and ecology:
“GRAPUR follows a remarkably consistent philosophy — from cultivation to packaging, all the way to transport in lightweight bottles. The plastic used for caps and labels, recovered from ocean-bound waste, represents an important step toward sustainability.”
The jury highlighted how the design conveys “a light and playful harmony, with an unconventional freshness that perfectly embodies its organic and contemporary identity.”
A manifesto of responsible innovation
With Grapur, Mack & Schühle Italia reaffirms its commitment to rethinking the world of wine with a circular, mindful approach.
A project that shows how design can drive change — uniting beauty, innovation, and respect for the planet.
Discover Grapur
Explore our exclusive collection of organic and vegan wines, crafted from grapes grown using sustainable farming practices. Each bottle delivers an authentic, natural experience brimming with flavor.
