Making wine means engaging with nature every single day.
Wine comes from the land and from its surroundings — which are much more than just the vineyard. They are the sun, the wind, the water, the landscape, and the sea stretching out on the horizon. Taking care of all this is part of who Grapur is.
That is why our commitment to sustainability goes beyond producing organic, vegan and low-alcohol wines, as well as using packaging designed to reduce environmental impact thanks to our partners Vinventions, Verallia, UPM, Ondulkart and Luxoro. It also means taking tangible action, such as Clean Up Days.
Because caring for the environment means turning awareness into participation.
Grapur, Pescaria and Plastic Free together for World Cleanup Day
Litter left on beaches is a serious problem.
It is not simply a matter of appearance, but an environmental issue: discarded materials can make their way into marine ecosystems, damaging biodiversity and disrupting the delicate balance of coastal habitats.
On World Cleanup Day, 20 September 2026, Grapur will join forces with an organisation that works every day to turn environmental awareness into concrete action: Plastic Free Odv Onlus,
a volunteer organisation founded in 2019 to actively tackle plastic pollution. Since then, it has organised thousands of environmental clean-up events, removing more than 5.2 million kilograms of plastic and waste.
Joining Grapur and Plastic Free will be Pescaria, the initiative’s food partner, known for its iconic seafood sandwiches.
Its involvement naturally reflects the connection between the project, coastal culture and the sea.
Save the date and join us
20 September 2026, 9:30 a.m.
Lama Monachile, Polignano a Mare
You do not need to be an expert. You do not need to be an activist.
Everyone is welcome, residents and volunteers alike, as long as they are keen to take practical action, spend time outdoors and enjoy the experience together.
We will meet from 9:30 a.m. at Lama Monachile beach in Polignano a Mare.
Discover grapur
Winner of both the Red Dot Awards and the 2025 Pentawards, Grapur’s packaging embodies a new way of thinking about wine — light, conscious, and deeply connected to nature.
